James Moreland has lived the game of football from every angle—professional player, coach, scout, and mentor. As a pro, he competed with the Marion Blue Racers, Missouri Monsters, Georgia Rampage, and Dayton Wolfpack, earning respect for his grit and leadership.

Transitioning to the sidelines, he coached with the Marion Blue Racers and Columbus Lions, before moving into scouting roles with the Saskatchewan Roughriders (CFL) and Michigan Panthers (UFL), where his eye for talent helped identify the next wave of pros.

Beyond the professional ranks, James has shaped student-athletes across Georgia at Carver, Forest Park, South Atlanta, Tri-Cities, and St. Mary’s Academy, while also volunteering with the Fairburn Flames youth program.

More than a career, James’ journey is a mission—using football as a platform to teach discipline, resilience, and opportunity, inspiring athletes at every level to chase greatness on and off the field.

The Chief Operational Officer will serve as the driving force behind GiFL’s launch, responsible for building the league’s operational foundation, creating systems of governance, and ensuring seamless execution across all departments. This is a non-paid, interim position designed for a visionary leader who thrives in early-stage environments and wants to leave their mark as one of the architects of a new league.

The COO will oversee infrastructure, compliance, and cross-functional coordination, while recruiting and managing leadership pipelines across teams and staff. The role requires a builder’s mindset, strategic execution, and a mission-driven approach to athlete safety, community impact, and sustainable growth.

While the position begins as unpaid, it transitions into a fully compensated executive role as revenue streams (sponsorship, media rights, events) are activated—offering both professional advancement and legacy ownership in shaping the DNA of the GiFL.

Malik J. Selby is the visionary founder and owner of MJS Creatives, a strategic media and development firm dedicated to innovative storytelling, cultural advocacy, and community-centered growth. As a marketing partner and director of marketing, Malik brings a rare blend of business discipline, creative intelligence, and cultural insight to every project—bridging institutions, brands, and audiences through campaigns that inspire both action and trust.

With a career rooted in sports, entertainment, and community impact, Malik has built MJS Creatives into a hub for brand elevation, content strategy, and mission-driven partnerships. His leadership combines data-driven strategy with human-centered design, ensuring that every initiative is not only measurable and scalable, but also emotionally resonant and culturally relevant.

More than a marketer, Malik is a builder of platforms and pathways—committed to amplifying voices, creating sustainable opportunities, and setting new standards for how brands engage with communities. Through MJS Creatives, he continues to merge creativity and strategy into a model that is audience-engaging, revenue-generating, and legacy-defining.